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Connecting People, Creating Opportunities

4 Ways to sift through the noise, and connect on Twitter

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Sep 08

September 8, 2016

Creating fresh content on social media is the easiest, and most effective way to connect with your audience. Regardless of who that is, having up-to-date content will show that you’re following what’s going on in the world, and more importantly, what’s going on in the world that your target market cares about. Now, there are lots of ways to do this, and even if your business focus is on something non-traditional, you can still make new engaging content in a way that shows you’re ahead of the curve when it comes to connecting with your message. Here’s how.

Listen to your audience, and respond

Just broadcasting your message, whether it’s branding, offering a service, or selling, almost never works on social media. In fact, it’s kind of missing the point. The brilliance of social media is that you can actually get real-time feedback from your audience, and have a virtual two-way conversation with them. So, make sure you keep that top of mind when you create and share your content.

If your audience is talking about a trend, or buzzing about something near to your brand, and your company, jump on it. Talk about it too. Be a thought leader, and part of the conversation. It goes much farther than you think, especially when it comes to building trust and reliability with your customers.

Mix it up with the types of posts you do

It’s easy to follow the old adage of “if it ain’t broke, don’t fix it.” However, when it comes to keeping the attention of your followers on social media, if you don’t mix it up, things will get stale pretty quickly. Media consumers in general, and specifically social media users, have a very short attention span when it comes to content. Use visuals, ask questions, share great (and relevant) content from other users, and be creative! Variety is the spice of life, and in social media, it’s mana from heaven.

When your followers see something new, fun, and engaging everyday, they will not only participate more; they will also be more likely to connect with you as customers. People are “brand loyal” when it comes to social media, and that’s an irreplaceable advantage when it comes to building your presence with your audience.

Make dynamic content, and be creative!

There’s no limit to how effective your content can be if you’re creative, and making dynamic, fun, focused content is the best way to do it. Don’t be afraid to push the boundaries a bit when it comes to traditional branding and marketing. Make people laugh. Make people think. Make content that humanizes your brand or company. And most importantly, empathize with your audience. Think to yourself: “If I was seeing this in my social media feeds, would I interact with it?” If the answer is yes, you’re on the right page. Your product/service, if it’s good, will sell itself. It’s your message that will endear people to you, and when you’re dynamic, creative, fresh, and fun, the sky is the limit.

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Gil Shklarski has spent his career solving incredibly complex problems. Whether it was making Facebook safer or working on infrastructure for Microsoft’s maps, he’s always approached his work with a mathematician’s ability to break enormous missions into problem sets to be solved. Five years ago, he joined New Styles Sale Online Buy Cheap Perfect Romy 85 pumps Black Jimmy Choo London Buy Cheap Best Store To Get Discount Aaa Really GVmZBKi0S
as head of technology, and was tasked with building the oncology industry's first cloud-based software platform to manage clinical care and learn from the experience of every patient. Sounds like a big enough challenge — but scaling the technical team to do it quickly proved to be a massive undertaking on its own.

Sounds like a big enough challenge — but scaling the technical team to do it quickly proved to be a massive undertaking on its own.
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When Shklarski came aboard, the company was four employees building tech used by one clinic. Two years later, headcount was 135, serving 200 clinics, and he confronted a problem with the potential to undermine it all. It wasn’t a technical problem, or a medical one. It was a people problem: his engineering leaders had a hard time making streamlined decisions , whether it was negotiating with product leaders or creating alignment around an internal debate.

his engineering leaders had a hard time making streamlined decisions

It wasn’t immediately clear how he’d turn things around. But Shklarski, now CTO, had been using a framework, introduced to him by his executive coach Marcy Swenson , that had helped him navigate his own hairy decisions. He realized how helpful that same tool would be if it were applied team-wide. In this exclusive piece — based on a talk he gave at First Round’s CTO Unconference — Shklarski walks through the matrix he adapted to enable his increasingly autonomous and fragmented team to keep moving fast and smart through tough choices.

the matrix he adapted

This is the nickname Shklarski’s framework has earned for itself at Flatiron. But before it became useful, they had to identify the exact nature of the problem and anxiety they were experiencing.

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